As usual his work in the area of Advertising is peppered with humour. His recent ads for Selfridges are so clever; I'm constantly intrigued by his work.
Using humour in advertising is quite common and I think it lends itself well to this type of product given the usual product shots are static. Women like to know their shoes and handbags form part of their life and personality and these shots start that conversation.
What also fascinates me is Borsodi's comments on society and in particular this image 'Fashion Victim'.
Such an interesting concept of contemporary photography, it's really fascinating. Check out more of his work here.
All images courtesy of http://www.belaborsodi.com/
All images courtesy of http://www.belaborsodi.com/